Building and Empowering AI Shopping Agents: Our 2025 Journey

A decade ago, we founded BorderX Lab with a vision to make global commerce automatic, intelligent, and interactive. From the beginning, we developed automated solutions—data crawlers, order bots, logistics tracking systems, email parsers, and Bot Generated Content (now known as AIGC)—to streamline ecommerce operations.

With the emergence of large language models in the early 2020s, we recognized transformative opportunities to advance ecommerce automation and intelligence. In 2024, we established our strategic priority: building and empowering AI shopping agents. As 2025 draws to a close, we're pleased to share our progress.

Building AI Shopping Agents

We developed three LLM-powered AI shopping agents in 2025:

AI Product Collector automatically extracts and structures product information from any Product Detail Page URL. This technology powers Beyond, our cross-border ecommerce mobile app, enabling Chinese consumers to purchase any product from America with seamless data integration.

AI Price Hunter identifies the lowest available price for any product across the internet. We deployed this agent in BeyondStyle, our price-discovery shopping assistant serving American consumers in the fashion and sports categories.

ShopGeni is our product-discovery chatbot that excels in scenarios like outfit recommendations and gift suggestions. In December, we embedded ShopGeni on every Product Detail Page of BeyondStyle, creating an interactive shopping experience similar to Amazon's Rufus or Walmart's Sparky.

Advancing Agentic Payment and Agentic Checkout Solutions

We believe agentic payment innovation presents a significant opportunity to lower transaction costs, facilitate micro-transactions, expand digital commerce, and reduce or eliminate chargebacks. Throughout 2025, major players including Visa, Mastercard, PayPal, Stripe, and Google rolled out agentic payment protocols. We have been experiencing low transaction cost and few/no chargeback in payment space in Asian countries for a decade. We hope American innovators can catch up now.

We're actively participating in this transformation. Our partnership with PayOS enables agentic payment for Visa and Mastercard on BeyondStyle, aligned with Visa's announcement near year-end. We've also expanded our agentic checkout partnerships beyond our longstanding collaboration with some players including Zinc, which has powered Beyond and BeyondStyle for years, to include several new partners in 2025. We look forward to additional collaborations in 2026.

Empowering AI Shopping Agents Through CloudStore AI

Since 2023, we've used CloudStore AI products to empower AI shopping agents. In 2025, we made substantial advances to this platform:

Our three Core APIs—Catalog API, Checkout API, and Logistics Tracking API—enable AI shopping agents to operate global ecommerce businesses while focusing on workflow innovation and user acquisition. Together, these APIs have processed over $1 billion in transactions across more than 5 million successful orders, handling the complexities of fashion, sports, and outdoor ecommerce at scale. We've significantly enhanced our API capabilities, particularly improving Checkout API quality by supporting diverse scenarios for new clients.

We launched Search API and Visual Search API in 2025, providing tools for image-based recommendations such as apparel matching from photos. We enhanced search quality through advanced technologies including embedded search.

We expanded our AI shopping agent toolkit with the launch of AI Price Hunter and ShopGeni. ShopGeni enables any ecommerce site to offer product-discovery chat functionality, proving particularly valuable for infrequent and long-tail product discovery. ShopGeni can empower any ecommerce site to have a product discovery chatbot, just like Amazon’s Rufus and Walmart’s Sparky.

Looking Ahead

As we enter the final days of 2025, the AI shopping agent landscape continues to evolve rapidly. Success in this space requires domain expertise, sustainable business models, and clear value propositions. We're excited to continue building and empowering AI shopping agents in 2026, and we look forward to expanding our partnerships as we advance this journey together.