Sunnyvale, CA – August 5, 2025 – BorderX Lab, a leader in AI-driven cross-border e-commerce, today announced the launch of its groundbreaking OmniAgent Solution and CloudStore AI platform on Nubestore.ai. This industry-first suite of AI Shopping Agents and system APIs is designed to transform the online shopping experience by driving customer acquisition, increasing conversion rates, boosting average order value (AOV), extending user engagement, and enabling cross-selling opportunities.

Building on the success of its $20 million Series B funding round led by Kleiner Perkins, Hillhouse and CBC, BorderX Lab has leveraged its expertise in AI and big data to create Nubestore.ai, the OmniAgent Solution, a comprehensive set of tools tailored for global retailers and shoppers. The platform integrates seamlessly with over 2,000 brands and 10 million SKUs, fulfilled 5M packages, $1B GMV, offering unmatched personalization and efficiency in eCommerce.

Key Features of the OmniAgent Solution and CloudStore AI:

• AI Gift Finder Nestor: A LLM based context-aware recommendation engine that delivers personalized product and gift suggestions based on user preferences and shopping scenarios, enhancing the shopping experience with tailored recommendations.
• AI Price Hunter: A global price comparison tool, based on LLM that searches and recommends the lowest prices for fashion products worldwide, ensuring shoppers get the best deals across Nubestore.ai catalog.
• Image Search API: A visual search tool that allows users to snap a photo of an item and instantly find relevant products, simplifying the discovery process without requiring product names or descriptions.
• Catalog API with real-time coupon technology: Seamlessly integrates with a robust supply chain, connecting merchants to over 2,000 brands and 10 million SKUs. The API supports coupon-enabled purchases, streamlining inventory management and product discoverability.
• Checkout API: Enables a frictionless one-click checkout experience by automatically applying the best available coupons, increasing conversion rates and customer satisfaction.
• Logistics API: Optimizes order fulfillment and delivery processes, ensuring efficient and reliable shipping for merchants and customers alike.

“OmniAgent & CloudStore AI Solution represents a leap forward in how AI can empower both shoppers and merchants,” said Xuehua Shen, CEO of BorderX Lab. “By combining advanced AI Shopping Agents with powerful APIs, we’re enabling retailers to attract new customers, boost conversions, and deliver a seamless, personalized shopping experience. Our platform is built to scale globally, and we’re excited to see it redefine e-commerce.”

The OmniAgent Solution is powered by Nubistore.ai, BorderX Lab’s innovative platform that integrates with leading e-commerce ecosystems, including Shopify-powered businesses, to provide real-time product data and insights. This ensures merchants can offer high-quality, relevant products while shoppers benefit from unbiased recommendations and streamlined purchasing.

Benefits for Merchants:

• Increased Conversion Rates: The AI-driven tools improve customer engagement and drive purchases, with BorderX Lab’s platform historically achieving a 3x improvement in conversion rates for international shoppers.
• Enhanced Product Visibility: By indexing products in Nubestore.ai’s catalog, merchants increase their chances of being recommended, leveraging detailed product data for better relevance.
• Seamless Integration: Powerful APIs access allows merchants to build custom shopping experiences, with a dedicated dashboard providing insights into search and shopping trends.
• Global Reach: The platform connects merchants to a worldwide audience, building on BorderX Lab’s success in serving over 30 million global shoppers through its Beyond app and BeyondStyle.us.

Availability

The OmniAgent Solution and CloudStore AI are now available for global merchants and shoppers on Nubestore.ai, partners interested in joining the platform can sign up at here for more information.

About BorderX Lab

Founded in 2014 by three former Google Ph.D. engineers, BorderX Lab is a Silicon Valley-based leader in cross-border e-commerce. Its flagship app, Beyond, and now the OmniAgent Solution on Nubestore.ai, empower global shoppers to access authentic products from top-tier U.S. and European retailers. With over 100 employees and partnerships with world-leading supply chain, logistics providers and payment solutions, BorderX Lab continues to innovate at the intersection of AI, Fashion and e-commerce.

For more information, visit www.borderxlab.com or www.nubestore.ai.

Media Contact:
Jessica / Tony
BorderX Lab
Email: [email protected] / [email protected]